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Behind the Stems
Ash Wheelhouse
22 episodes
1 week ago
Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.
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All content for Behind the Stems is the property of Ash Wheelhouse and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.
Show more...
Design
Arts,
Education,
Business,
Entrepreneurship,
Courses
Episodes (20/22)
Behind the Stems
Cable ties, sandbags, sanity: A wedding florist’s guide to wild weather | Ep 22
1 week ago
39 minutes

Behind the Stems
The Comparison Trap (and How to Climb Out of It) | Ep 21
2 weeks ago
25 minutes

Behind the Stems
More weddings ≠ More money | Ep 20
3 weeks ago
31 minutes

Behind the Stems
Stop attracting nitpicky clients: How to get couples who trust your creative vision | Ep 19
1 month ago
31 minutes

Behind the Stems
From panic ordering to profit ordering: Why you don’t make money when you sell your flowers | Ep 18
1 month ago
12 minutes

Behind the Stems
The day I threw my bouquet in the bin (and what it taught me about floristry) | Ep 17
1 month ago
12 minutes

Behind the Stems
Stop competing on price! 10 reasons couples will choose the more expensive wedding florist | Ep 16
1 month ago
36 minutes

Behind the Stems
Why generic coaching doesn’t work for wedding florists (and what does) | Ep 15
2 months ago
25 minutes

Behind the Stems
The $9 jacket that changed how I price my wedding florals | Ep14
3 months ago
11 minutes

Behind the Stems
Florist Burnout: How to keep going when you’re ready to quit | Ep 13
3 months ago
19 minutes

Behind the Stems
Cult Status: The strategy behind brands people are obsessed with | Ep 12
3 months ago
24 minutes

Behind the Stems
The secret marketing moves of booked-out Florists (That have nothing to do with Instagram) | Ep 11
4 months ago
15 minutes

Behind the Stems
Doing your friend’s wedding? Listen to this before you ruin the relationship | Ep 10
4 months ago
23 minutes

Behind the Stems
These thoughts are keeping you broke in business | Ep 9
4 months ago
28 minutes

Behind the Stems
Selling flowers while the world burns | Ep 8
4 months ago
29 minutes

Behind the Stems
How my CRM made me thousands (and saved me from a wedding disaster) | Ep 7
4 months ago
27 minutes

Behind the Stems
Shake the Tree! How I Make My Best Money Moves in Winter I Ep 6
5 months ago
20 minutes

Behind the Stems
The Business book that changed everything in my wedding floristry biz | Ep 5
5 months ago
21 minutes

Behind the Stems
From stuck to booked out: Sophie’s 75K floral business leap in just one year | Ep 4
5 months ago
30 minutes

Behind the Stems
What I put in my proposals to increase bookings (Without being pushy) | Ep 3
5 months ago
17 minutes

Behind the Stems
Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.