With one superhero still holding the top of the box office, we're looking at a wide range of new release titles this week: I Know What You Did Last Summer, Smurfs, and Eddington, as well as a deep dive into how audiences are shaping up for Fantastic Four, how to embrace word of mouth, and marketing recommendations for the upcoming title here on Behind the Screens!

Topics and times:

• Lulls and surges in box office over the year - 1:22
• Box office top 5 overview - 1:50
• The success of film holdovers - 3:01
• New releases this week - 4:41
• I Know What You Did Last Summer audience analysis - 5:32
• Smurfs box office overview - 8:29
• Smurfs audience analysis - 9:44
• Eddington domestic release overview - 12:24
• Looking ahead at Fantastic Four - 12:46
• Generating word of mouth for Fantastic Four - 16:34
• Fantastic Four audience preview analysis - 17:26
• Marketing recommendations for Fantastic Four - 19:00
• Next week - 22:22

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