In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
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In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers
Behind the Scenes: Consumer Product Marketing
44 minutes
4 years ago
The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers
In this first episode we’ll hear how hims & hers has become one of the fastest growing direct to consumer brands in history. They are paving the way to make self-care and telemedicine as convenient as it’s ever been. Tune in to hear how they’ve conducted research and used innovative new strategies to launch their new mental health product offering.
Behind the Scenes: Consumer Product Marketing
In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
