In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
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In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
Modernizing Illustrator for iPad with Stephen Baloglu, Director of Product Marketing at Adobe
Behind the Scenes: Consumer Product Marketing
34 minutes
4 years ago
Modernizing Illustrator for iPad with Stephen Baloglu, Director of Product Marketing at Adobe
Adobe’s Illustrator was the company’s first consumer product developed for Mac. Dating back to 1985, there have been multiple versions and releases of this product, but the real challenge was their most recent launch where they were tasked with taking a 30 year old product and modernizing it for an entirely new platform.
Behind the Scenes: Consumer Product Marketing
In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
