In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
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In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible
Behind the Scenes: Consumer Product Marketing
43 minutes
4 years ago
Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible
These days, it seems everything from entertainment to groceries comes in the form of a subscription. It makes sense, considering this model helps customers understand what they will receive, how something will work, and when they are going to receive it. Jameelah joined Audible right around the time they were launching their new membership tiering model, and today she’s giving us an inside look into the strategy behind creating, launching, and validating tiered membership subscriptions. Tune in to get her perspective on important considerations and key lessons learned.
Behind the Scenes: Consumer Product Marketing
In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
