In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
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In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix
Behind the Scenes: Consumer Product Marketing
37 minutes
4 years ago
Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix
Stitch Fix is leveraging data analytics and human touch to deliver style personalization at scale, which is easier said than done. In this episode, Laura will share what marketing personalization actually looks like in the context of launching Stitch Fix’s newest feature, Shop by Categories, which gives members the ability to buy directly from recommended outfits and items. Tune in to get an inside look into how Lara and her product marketing team have gotten personalization down to a science.
Behind the Scenes: Consumer Product Marketing
In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
