In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
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In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
Launching a Social Good Campaign with Brianne Shally, Head of Product Marketing at Nextdoor
Behind the Scenes: Consumer Product Marketing
37 minutes
4 years ago
Launching a Social Good Campaign with Brianne Shally, Head of Product Marketing at Nextdoor
Social good campaigns are a fantastic way for brands to focus on a cause with the wider goal of building awareness, but it can be difficult to know where to start. Today, Brianne is here to explain how she launched Nextdoor’s Sell for Good campaign after seeing changes in how customers were using the platform over the course of the pandemic. We’ll also dive deeper into the benefits of launching social good campaigns at your company, both from a brand and growth perspective.
Behind the Scenes: Consumer Product Marketing
In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
