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Behind-the-Scenes by Alya Annabi
Alya Annabi
8 episodes
2 days ago
Welcome to 'Behind-the-Scenes'. This is where I showcase remarkable change-makers who openly share their journey, the challenges they encountered, the ups and downs, and the valuable lessons they have learned. Because life is about balance and entrepreneurship is no different. It's time to showcase the behind-the-scenes stories of these amazing change-makers. ✨
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Self-Improvement
Education
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All content for Behind-the-Scenes by Alya Annabi is the property of Alya Annabi and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to 'Behind-the-Scenes'. This is where I showcase remarkable change-makers who openly share their journey, the challenges they encountered, the ups and downs, and the valuable lessons they have learned. Because life is about balance and entrepreneurship is no different. It's time to showcase the behind-the-scenes stories of these amazing change-makers. ✨
Show more...
Self-Improvement
Education
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Ep. 04 with Fab Giovanetti - How to market to hearts, not to brains with Fab
Behind-the-Scenes by Alya Annabi
42 minutes 18 seconds
1 year ago
Ep. 04 with Fab Giovanetti - How to market to hearts, not to brains with Fab

Fab is, as her name states, is a FABulous woman.

Passionate about Marketing to hearts, not to brains. Doing things differently when it comes to marketing.

That’s why she founded Alt Marketing School, where she teaches to other ‘Rebels’ (aka, the students).

Showing them how to make marketing more human, accessible, inclusive, impactful and fun.


In this episode, we talked about:

  1. The origin of the name "Rebel"

  2. The purpose of the Alt Marketing School

  3. A new definition for 'Productivity'

  4. The importance of being 'authentic' on Social Media

  5. Ways to navigate with AI

  6. The story behind the creation of the Alt Marketing School

  7. The 100 List of Top Marketers

Openness, sharing and inspiration, are at the core of this conversation, just like Fab. 💚


More about Alt Marketing School

  • Top Marketers 2024
  • Positive Impact Marketing Certification
Behind-the-Scenes by Alya Annabi
Welcome to 'Behind-the-Scenes'. This is where I showcase remarkable change-makers who openly share their journey, the challenges they encountered, the ups and downs, and the valuable lessons they have learned. Because life is about balance and entrepreneurship is no different. It's time to showcase the behind-the-scenes stories of these amazing change-makers. ✨