Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative strategies behind successful businesses. Whether you’re looking for inspiration, actionable tips, or insights to help your own business grow, tune in for fresh perspectives and expert advice, now also available on YouTube.
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Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative strategies behind successful businesses. Whether you’re looking for inspiration, actionable tips, or insights to help your own business grow, tune in for fresh perspectives and expert advice, now also available on YouTube.
Influencer Marketing 101: Building Authentic Brand Relationships
Behind the Review
33 minutes
7 months ago
Influencer Marketing 101: Building Authentic Brand Relationships
What is influencer marketing—and how can small businesses use it effectively? Emily Washcovick sits down with Julianne Fraser, founder of Dialogue NYC, to break down the types of influencers, how to build lasting partnerships, and why authenticity and creativity are key. Whether you're just starting or scaling your strategy, this episode is packed with actionable insights to help you grow your brand through partnerships, collaborations and influencer marketing.
Dialogue NYC
More about the episode
Theme Music by Ali Schwartz and Meserole Sound
Behind the Review
Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative strategies behind successful businesses. Whether you’re looking for inspiration, actionable tips, or insights to help your own business grow, tune in for fresh perspectives and expert advice, now also available on YouTube.
