A new B2B marketing book is hitting the shelves, and we sat down with one of the co-authors for an exclusive sneak peek!

In this episode of Behind the Post, we’re joined by Colin Day, co-author of The Social B2B Organization and Managing Director EMEA of Oktopost.

Colin pulls back the curtain on what it really means to be a social-first B2B organization – from embedding social into your company culture to aligning teams and proving ROI. He shares insights straight from the book, including how B2B buyers have changed, why employee advocacy is a must-have and the key metrics that tie social engagement to revenue.

If you’re serious about using social media to build relationships, drive revenue, and future-proof your strategy, this episode, and book, is for you.

The Social B2B Organization hits shelves on March 25, 2025! Pre-order your copy and check out exclusive resources here. 

Hot Topics:

• • Why social media is a business strategy—not just a marketing tool
  • How to build a social-first culture that aligns marketing, sales, and customer success
  • The biggest mistake companies make with social, and how to fix it
  • Proving the impact of social on pipeline, revenue, and business growth