You’ve launched your employee advocacy program. Engagement is high, advocates are sharing, and the buzz is real. But then… comes the motivation dip.
In this episode of Behind the Post, we’re joined by Matt Churchill, the Social Media and Content Manager at AVEVA, to talk about what happens after the initial hype fades. Matt unpacks how his team recognized when their program was coasting and the smart moves they made to reset, re-engage, and reignite interest across the organization.
From stakeholder education and tone-of-voice testing to gamification and the magic of micro-communities, Matt shares exactly how they’re turning quiet participants into energized advocates.
Whether you're mid-cycle in your own program or just planning ahead, this episode is full of ideas you’ll want to borrow.
Hot Topics:
What the “motivation dip” is and how to overcome it
The metrics Matt’s team uses to track success and spot red flags
How they’re using gamification and regional champions to spark engagement
Why building an internal community is their next big move