Donald Miller's "Building A StoryBrand" is the fourth book that makes it into my list of the best 10 books I believe every osteopath must read in order to make their dream career possible. I talk about the core principles and lessons and translate them into how you can apply them as an osteopath.
Talking about osteopathy the way we currently do will continue to keep osteopathy in the shadows of chiropractors, physiotherapists and other manual therapists because we can’t do one simple thing: Provide a crystal clear explanation about what we do in a way that makes people listen. Building a StoryBrand solves this problem using the most beloved form of connection in human history - through the art of story telling.
Alan Zaia is an Osteopath and the Founder and CEO of Osteohustle. On a mission to bring osteopaths together to plan, build and grow your dream career.
Recommend a guest or book: alan@osteohustle.com
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