First impressions happen fast—and they stick. In this episode of Behind The Numbers With Dave Bookbinder, Dave talks with Sylvie DiGiusto, international keynote speaker and author of The Image of Leadership, about how leaders can shape powerful first impressions and build lasting influence. Sylvie breaks down her A-B-C-D-E framework—Appearance, Behavior, Communication, Digital footprint, and Environment—and explains how each element contributes to your executive presence. She also shares how she’s using 3D immersive holographic technology to deliver presentations that leave a lasting impact. You’ll hear practical strategies for: Understanding how unconscious bias affects first impressions Elevating your executive presence both online and offline Projecting confidence authentically, even if you’re an introvert Bouncing back from a poor first impression Choosing a single “anchor word” that defines your personal brand Key takeaway: Be intentional about how you show up, prove your authenticity through consistent actions, and leverage what makes you unique. To see Sylvie’s holographic presentations and learn more about her work, check her out online. Subscribe to Behind The Numbers With Dave Bookbinder on your favorite podcast platform so you never miss an episode. If you enjoyed this conversation, please share it with your network and leave a review—it helps more business owners and advisors discover the show!   About Our Guest: International keynote speaker Sylvie di Giusto, CSP, brings decades of corporate expertise from Europe to every presentation.As a management consultant for Fortune 100 companies, the former head of a management academy and innovation hub,and Chief of Staff for the Human Resources Officer at Europe’s largest retail and tourism group, Sylvie implemented online and in-person training programs, pioneered cutting-edge leadership development initiatives, and led group-wide human resources strategies. With two decades of working at the crossroads of business operations, strategy, and performance, She is the author of more than a dozen books, including The Image of Leadership and Discover Your Fair Advantage, as well asthe creator of the online learning lab How You Impress.By leveraging her five cornerstones of intentional decision-making—visual, behavioral, verbal, digital, and social intelligence—Sylvie transforms her audiences’ decision-making skills, empowering them to excel as leaders, drive sales success, and enhance their organization’s brand reputation. Whether through her signature interactive keynotes or her groundbreaking 3D holographic flagship presentations, Sylvie combines research-driven insights, captivating storytelling, and cutting-edge technology to take audiences on a thought-provoking journey through the brain and mind—from the unconscious to theconscious—and ultimately to the heights of personal, professional, and organizational success. Website: www.sylviedigiusto.com   About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.    Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.    He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”   Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide prac