
This week’s guest is someone who bridges the gap between the field and financial world — Dane Burkholder, a former college football player turned elite financial advisor. Dane began his playing career at the University of Pittsburgh before transferring to Millersville University, where he completed his degree in finance and wrapped up his collegiate football journey.
Today, Dane is the Managing Partner of Roseville Wealth Management Group and holds multiple elite credentials, including CFP®, ChFC®, CRPC®, and APMA®. But he’s also the founder of the fast-growing social media platform Financial Athlete, where he’s helping the next generation of athletes understand money, investing, and the new realities of the NIL era.
In this interview, we cover:
The evolution of college athletics from the early 2000s to today
The rise of NIL, social media, and the business side of sports
The origin story of Financial Athlete and its mission
Why financial literacy is a must-have for today’s athletes
Good vs. bad money decisions athletes are making
How today’s athletes are investing differently
Short-term lifestyle spending vs. long-term planning
Why every athlete needs a plan — not just a paycheck
Lastly, we wrap the episode up with discussing Alex Bregman's opt out in Boston and Cody Bellinger's opt out in New York and what it means for the free agent market this winter. We take a look at managerial updates, including Albert Pujols and the Angels, Mike Shildt stepping down in San Diego, and an AJ Hinch extension in Detroit. We conclude the episode with an update on where the postseason sits and why Jorge Polanco holds a special place in my heart.
Whether you're a current athlete, coach, parent, or just interested in the intersection of sports and finance, this episode is packed with value. Dane brings a rare, grounded perspective that every listener can learn from.