In this episode of Behind the Journey, Prateek, Employer Brand Lead, is joined by Jean-Gabriel Duveau, VP of Brand & Strategic Partnerships at GetYourGuide, to discuss brand building and creativity.

Jean-ga shares his perspective on brand building, drawing from over 15 years of experience at companies like Procter & Gamble. He discusses the importance of understanding your core consumer, building a long-term brand, and telling authentic stories. They also discuss data vs. intuition, generating ideas, and leveraging AI to increase productivity.

• (00:00) - Teaser
• (00:47) - Intro
• (02:21) - Working in CPG and finding GetYourGuide
• (06:03) - Why Jean-ga joined GetYourGuide
• (07:41) - Why does GetYourGuide exist as a product?
• (10:03) - Traditional vs modern branding
• (11:57) - Understanding consumers
• (16:09) - Telling authentic stories
• (19:10) - Failures and non-negotiable aspects in branding
• (22:33) - Building for long-term
• (23:59) - Data vs intuition
• (27:09) - AI's impact on Brand building and creativity
• (34:28) - Meaningful work
• (37:44) - Channeling creativity
• (38:36) - Role of sport
• (43:48) - Full-funnel thinking in Brand
• (46:07) - Favorite experience

GetYourGuide is hiring
Want to help travelers make memories across the world? GetYourGuide is hiring - visit https://getyourguide.careers/ to explore open roles.

Connect with Jean-ga on LinkedIn.

Follow GetYourGuide:
- LinkedIn: https://www.linkedin.com/company/getyourguide-ag 
- Instagram: https://instagram.com/insidegetyourguide