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Behind the Game
Behind the Game
12 episodes
3 days ago
The game growth podcast where we unlock the gaming industry's juiciest stories and insights, with inspiring lessons (learned the hard way) from pros across the industry. Each episode dives into a key topic "behind" what makes great games succeed, from innovative game mechanics to game growth strategies, featuring insights from marketing experts, developers, investors, and industry pioneers. Our goal is to find hidden gems and share them with the world. Expect practical advice, industry trends, and inspiring stories to fuel your game development journey. Follow us to catch new episodes!
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Video Games
Leisure
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All content for Behind the Game is the property of Behind the Game and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The game growth podcast where we unlock the gaming industry's juiciest stories and insights, with inspiring lessons (learned the hard way) from pros across the industry. Each episode dives into a key topic "behind" what makes great games succeed, from innovative game mechanics to game growth strategies, featuring insights from marketing experts, developers, investors, and industry pioneers. Our goal is to find hidden gems and share them with the world. Expect practical advice, industry trends, and inspiring stories to fuel your game development journey. Follow us to catch new episodes!
Show more...
Video Games
Leisure
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6. How to Defeat the Clone Army in Gaming and UA | ft. Gus Viegas | Behind the Game Podcast
Behind the Game
47 minutes 50 seconds
1 year ago
6. How to Defeat the Clone Army in Gaming and UA | ft. Gus Viegas | Behind the Game Podcast

Join Sandy Smith, Ismael Jorge, and special guest Gus Viegas for a fascinating conversation about all things game marketing. This episode covers industry trends, finding your Ikigai, and a concept coined by Gus called “Fighting the Clone Army,” which brings up key considerations about chasing trends, and originality in the industry.


Also, Gus shares some of his personal experiences doing marketing for mobile games, shares insights on how to give compelling talks, and more!


Follow Gus on LinkedIn:

https://www.linkedin.com/in/gusviegas


Check out Yodo1 on LinkedIn:

https://www.linkedin.com/company/yodo1/


Watch this episode on YouTube:

https://youtu.be/6xCtYwFn5sQ?si=KElm_KGyRddRzPs3


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#yodo1 #behindthegame #gamedev

Behind the Game
The game growth podcast where we unlock the gaming industry's juiciest stories and insights, with inspiring lessons (learned the hard way) from pros across the industry. Each episode dives into a key topic "behind" what makes great games succeed, from innovative game mechanics to game growth strategies, featuring insights from marketing experts, developers, investors, and industry pioneers. Our goal is to find hidden gems and share them with the world. Expect practical advice, industry trends, and inspiring stories to fuel your game development journey. Follow us to catch new episodes!