This episode of Behind the Design features Leon and Victoria Pirrello, the couple behind Vicello. What began in their garage has grown into a thriving joinery and design studio with a team, factory spaces, and a reputation for delivering bespoke interiors across NSW. Their journey is one of courage, collaboration, and saying yes to projects that stretched them well beyond their comfort zone.

They share how Vicello was built step by step - balancing marriage, parenting, and business - while carving out a niche in guiding clients through every stage of the joinery process. From technical precision to meaningful collaboration with architects and designers, their approach blends craftsmanship with connection, offering valuable lessons for anyone in design, construction, or business.

Expect to learn:

• How Vicello went from garage projects to full-home fitouts
• Why early collaboration with joiners saves time, money, and mistakes
• The creative and technical process behind high-end bespoke joinery
• How to lead a family-run business with clear roles, values, and purpose
• The importance of emotional intelligence in design and business

If you're an interior designer, architect, builder, or business owner in the design space - this episode is a must.

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00:00:00 – Behind the Design Intro

00:01:52 – Meet the Guest

00:02:00 – How the Business Began

00:05:39 – Design Process Overview

00:12:04 – Working with Architects

00:13:53 – Family Business Dynamics

00:16:34 – Compassionate Leadership

00:18:05 – Favourite Projects & Growth

00:20:08 – Drafting Team’s Role

00:22:34 – Ideal Clients & Fit

00:25:40 – Relationship-Driven Projects

00:29:27 – Portfolio & Client Privacy

00:33:54 – Shift to Construction & Joinery

00:35:09 – Passion for Collaboration

00:39:25 – Seamless Client Experience

00:43:18 – Building a Business Together

00:44:24 – Advice to Younger Creatives

00:47:23 – Emotions in Entrepreneurship

00:49:28 – Managing Creative Stress

00:49:58 – Quick Fire Questions

* bespoke joinery

* high-end interiors

* family business success

* interior design business

* designer-builder collaboration

* Vicello

* scaling creative businesses

* behind the scenes interior design

* building a business with your spouse

* Australian design podcasts

* female founders in construction

* working with your partner business

* custom cabinetry and joinery

* emotional intelligence in business

* early engagement trades

* client experience design industry