17. From Carpenter to Founding A Global Brand reaching an audience of 3 Million - The Story of The Local Project

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Behind The Design

Camilla Ingall

29 episodes

4 days ago

Welcome to Behind the Design, a podcast where we unfold the details behind the designs we know and love and explore how each project comes to life. I’m Camilla Ingall, owner of Unfolded, an interior design and styling studio. In this podcast series, we dive into the details with our industry experts covering topics such as the creative process, latest design trends and how we, as an industry, work together to meet the brief and overcome challenges.

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All content for Behind The Design is the property of Camilla Ingall and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Design

Arts

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17. From Carpenter to Founding A Global Brand reaching an audience of 3 Million - The Story of The Local Project - Aidan Anderson.

Behind The Design

53 minutes 23 seconds

8 months ago

17. From Carpenter to Founding A Global Brand reaching an audience of 3 Million - The Story of The Local Project - Aidan Anderson.

Nine years ago, Aidan Anderson was a carpenter with a passion for design. A single Instagram post with just 30 likes sparked what would become The Local Project - now one of the most influential digital design publications, amassing over 3 million followers. Today, he’s expanding the brand internationally, breaking into the New York market, and redefining the design and architecture media landscape.

In this episode, we uncover the real story behind The Local Project’s rise, going beyond the curated social media image to explore:

• How Aidan built a multi-million-follower brand from scratch

• The challenges of scaling a digital publication without a roadmap

• Instagram vs reality - balancing brand growth with personal identity

• Overcoming any self-doubt and betting on yourself as a founder

• The role of mentorship, partnerships, and investment in long-term success

• Expanding globally while strengthening the Australian design industry

• The future of The Local Project and what’s next for Aidan

Aidan’s story is a masterclass in resilience, intuition, and taking action - even without a clear plan. Whether you’re an entrepreneur, creative, or brand builder, this episode is packed with insights you won’t want to miss.

Aidan Anderson:

Founder and Editor-in Chief @thelocalproject

Founder and CEO @thelocalproduction

https://www.instagram.com/aidananderson

https://www.instagram.com/thelocalproject

https://thelocalproject.com.au

Camilla Ingall:

Founder of Unfolded

Host of Behind The Design

https://www.instagram.com/unfolded_

https://www.instagram.com/camillaingall

Produced by:

Think loud official / Andrew Cooney

https://www.thinkloudoud.com.au

https://www.instagram.com/thinkloudofficial?igsh=dXN5NGgwazl0Zmg=

Location: https://www.laportespace.com.au

Furniture: Totem Road

https://www.totemroad.com