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Behind the Curtain: Data, Marketing, and Entertainment
Brighter Path
31 episodes
5 days ago
“Behind the Curtain: Data, Marketing, and Entertainment” explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement. Whether you’re a marketer, data enthusiast, or entertainment fan, this podcast reveals how studios and advertisers use insights to captivate audiences and shape Hollywood’s biggest hits. Tune in for exclusive interviews and the latest digital trends!
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Marketing
Business
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All content for Behind the Curtain: Data, Marketing, and Entertainment is the property of Brighter Path and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
“Behind the Curtain: Data, Marketing, and Entertainment” explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement. Whether you’re a marketer, data enthusiast, or entertainment fan, this podcast reveals how studios and advertisers use insights to captivate audiences and shape Hollywood’s biggest hits. Tune in for exclusive interviews and the latest digital trends!
Show more...
Marketing
Business
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Thunderbolts, Stitch, and Streaming Shifts: What’s Powering Entertainment This Week
Behind the Curtain: Data, Marketing, and Entertainment
14 minutes 17 seconds
6 months ago
Thunderbolts, Stitch, and Streaming Shifts: What’s Powering Entertainment This Week

In this episode, we break down the data and buzz behind Marvel Studios’ Thunderbolts—from red carpet ROI to its box office performance and consumer product lift. We also look ahead to a blockbuster Memorial Day weekend as Lilo & Stitch and Mission: Impossible heat up pre-sales. On streaming, You reclaims the global No. 1 spot, Havoc dominates in 90+ countries, and Andor Season 2 hits its stride with viral moments and fan-driven momentum. Plus, the global rise of anime, standout music chart moves, and the return of Keanu Reeves and Sandra Bullock.


Whether you’re a media exec, entertainment marketer, or just obsessed with the business of pop culture—this is your inside look at what’s moving the industry now.


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Behind the Curtain: Data, Marketing, and Entertainment
“Behind the Curtain: Data, Marketing, and Entertainment” explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement. Whether you’re a marketer, data enthusiast, or entertainment fan, this podcast reveals how studios and advertisers use insights to captivate audiences and shape Hollywood’s biggest hits. Tune in for exclusive interviews and the latest digital trends!