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Behind the Curtain: Data, Marketing, and Entertainment
Brighter Path
31 episodes
5 days ago
“Behind the Curtain: Data, Marketing, and Entertainment” explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement. Whether you’re a marketer, data enthusiast, or entertainment fan, this podcast reveals how studios and advertisers use insights to captivate audiences and shape Hollywood’s biggest hits. Tune in for exclusive interviews and the latest digital trends!
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Marketing
Business
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All content for Behind the Curtain: Data, Marketing, and Entertainment is the property of Brighter Path and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
“Behind the Curtain: Data, Marketing, and Entertainment” explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement. Whether you’re a marketer, data enthusiast, or entertainment fan, this podcast reveals how studios and advertisers use insights to captivate audiences and shape Hollywood’s biggest hits. Tune in for exclusive interviews and the latest digital trends!
Show more...
Marketing
Business
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This Week in Hollywood: More Minecraft, Sinners, Disney+, Max, Brand Collabs, Jurassic World: Rebirth & More
Behind the Curtain: Data, Marketing, and Entertainment
15 minutes 41 seconds
7 months ago
This Week in Hollywood: More Minecraft, Sinners, Disney+, Max, Brand Collabs, Jurassic World: Rebirth & More

In this episode, we break down the biggest moves shaking up the entertainment industry right now. Minecraft: The Movie continues its global box office domination, The King of Kings surprises with a faith-based win, and all eyes are on Sinners—Ryan Coogler’s upcoming Southern gothic thriller starring Michael B. Jordan in a dual role.


On the streaming front, Netflix is on fire with Adolescence climbing fast, Pulse expanding genre appeal, and The Life List solidifying Sofia Carson’s breakout moment with Gen Z. We also unpack the evolving battle between The Last of Us and Severance as both gear up for Season 2—and explore the strategy behind their radically different marketing plays.


Plus: The Pitt and The White Lotus are still leading the charts, and IP-fueled brand collabs are everywhere—from Fortnite x Sabrina Carpenter to Barbie x LeBron James. If you’re tracking what’s winning attention, driving cultural relevance, and shaping the next wave of entertainment, this is the episode you don’t want to miss.


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Behind the Curtain: Data, Marketing, and Entertainment
“Behind the Curtain: Data, Marketing, and Entertainment” explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement. Whether you’re a marketer, data enthusiast, or entertainment fan, this podcast reveals how studios and advertisers use insights to captivate audiences and shape Hollywood’s biggest hits. Tune in for exclusive interviews and the latest digital trends!