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Behind the Curtain: Data, Marketing, and Entertainment
Brighter Path
31 episodes
6 days ago
“Behind the Curtain: Data, Marketing, and Entertainment” explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement. Whether you’re a marketer, data enthusiast, or entertainment fan, this podcast reveals how studios and advertisers use insights to captivate audiences and shape Hollywood’s biggest hits. Tune in for exclusive interviews and the latest digital trends!
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Marketing
Business
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All content for Behind the Curtain: Data, Marketing, and Entertainment is the property of Brighter Path and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
“Behind the Curtain: Data, Marketing, and Entertainment” explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement. Whether you’re a marketer, data enthusiast, or entertainment fan, this podcast reveals how studios and advertisers use insights to captivate audiences and shape Hollywood’s biggest hits. Tune in for exclusive interviews and the latest digital trends!
Show more...
Marketing
Business
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Magic, Margins & the Middle East: Disney’s Q2 Earnings Breakdown
Behind the Curtain: Data, Marketing, and Entertainment
4 minutes 48 seconds
6 months ago
Magic, Margins & the Middle East: Disney’s Q2 Earnings Breakdown

In this episode, we dive deep into Disney’s Q2 2025 earnings—unpacking the numbers, the narratives, and the next big bets.


From a surprise theme park announcement in Abu Dhabi to a rare profit in streaming, this quarter signals a shift: Disney is getting leaner, more global, and more strategic.


We break down:

  • ​The $336M swing in streaming profitability
  • ​Why Abu Dhabi is more than just a location—it’s a long-term growth signal
  • ​How parks and experiences continue to power the brand
  • ​What Wall Street missed—and what you should be watching next


Whether you’re in media, marketing, or just a fan of the Mouse, this one’s worth a listen.


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Behind the Curtain: Data, Marketing, and Entertainment
“Behind the Curtain: Data, Marketing, and Entertainment” explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement. Whether you’re a marketer, data enthusiast, or entertainment fan, this podcast reveals how studios and advertisers use insights to captivate audiences and shape Hollywood’s biggest hits. Tune in for exclusive interviews and the latest digital trends!