From Superman to Squid Game: How Data-Driven Strategy Is Powering Pop Culture’s Biggest Wins

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/eb/ca/0d/ebca0d44-5b07-66bd-c66f-8d81072cdeaa/mza_13619651526926372759.jpg/600x600bb.jpg

Behind the Curtain: Data, Marketing, and Entertainment

Brighter Path

31 episodes

4 days ago

“Behind the Curtain: Data, Marketing, and Entertainment” explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement. Whether you’re a marketer, data enthusiast, or entertainment fan, this podcast reveals how studios and advertisers use insights to captivate audiences and shape Hollywood’s biggest hits. Tune in for exclusive interviews and the latest digital trends!

Marketing

Business

RSS

All content for Behind the Curtain: Data, Marketing, and Entertainment is the property of Brighter Path and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/42007796/42007796-1752369484464-4cc4bef8f8afb.jpg

From Superman to Squid Game: How Data-Driven Strategy Is Powering Pop Culture’s Biggest Wins

Behind the Curtain: Data, Marketing, and Entertainment

15 minutes 46 seconds

3 months ago

From Superman to Squid Game: How Data-Driven Strategy Is Powering Pop Culture’s Biggest Wins

This week on The Deep Dive, we unravel how marketing and data are reshaping the entertainment landscape—from Superman’s box office dominance to Squid Game’s snack aisle invasion.

We explore why theatrical success is increasingly predictable for tentpole films, how streaming IPs like Gabby’s Dollhouse struggle to cross formats, and why K-Pop: Demon Hunters is becoming a global sensation beyond the screen.

Plus, we spotlight multiplatform synergy—from Chuck E. Cheese’s $350M revamp to game-anime crossovers and fashion collabs with Care Bears and The Summer I Turned Pretty.

It’s not just about content anymore—it’s about ecosystems, experiences, and engineered hype.