From Box Office to Brand Collabs: What Memorial Day 2025 Tells Us About Media, Marketing & Momentum

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Behind the Curtain: Data, Marketing, and Entertainment

Brighter Path

31 episodes

5 days ago

“Behind the Curtain: Data, Marketing, and Entertainment” explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement. Whether you’re a marketer, data enthusiast, or entertainment fan, this podcast reveals how studios and advertisers use insights to captivate audiences and shape Hollywood’s biggest hits. Tune in for exclusive interviews and the latest digital trends!

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From Box Office to Brand Collabs: What Memorial Day 2025 Tells Us About Media, Marketing & Momentum

Behind the Curtain: Data, Marketing, and Entertainment

15 minutes 29 seconds

5 months ago

From Box Office to Brand Collabs: What Memorial Day 2025 Tells Us About Media, Marketing & Momentum

Memorial Day 2025 wasn’t just a win for the box office—it was a case study in strategic media planning and brand synergy. In this episode, we unpack:

How Lilo & Stitch and Mission: Impossible – The Final Reckoning drove one of the biggest holiday weekends in years
The evolving media mix—and why marketing now drives up to 40% of global box office
The streaming halo effect: which titles surged and why
The week’s most buzzworthy brand collabs—from Selena Gomez x Oreo to Crocs x Pokémon and Superman x Milk-Bone
Why YouTube and creator-led content are becoming box office competitors
Talent watch: who’s breaking out and who’s building transmedia equity

This week’s episode is your one-stop intel drop on what’s shaping audience behavior, licensing opportunity, and entertainment culture across screens, shelves, and platforms.