From Box Office Shocks to Streaming Surprise + TRON, CoD & Sabrina Carpenter’s Global Takeover

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Behind the Curtain: Data, Marketing, and Entertainment

Brighter Path

31 episodes

5 days ago

“Behind the Curtain: Data, Marketing, and Entertainment” explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement. Whether you’re a marketer, data enthusiast, or entertainment fan, this podcast reveals how studios and advertisers use insights to captivate audiences and shape Hollywood’s biggest hits. Tune in for exclusive interviews and the latest digital trends!

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Marketing

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From Box Office Shocks to Streaming Surprise + TRON, CoD & Sabrina Carpenter’s Global Takeover

Behind the Curtain: Data, Marketing, and Entertainment

53 minutes 44 seconds

2 months ago

From Box Office Shocks to Streaming Surprise + TRON, CoD & Sabrina Carpenter’s Global Takeover

This week in entertainment, media, and licensing is packed with game-changing headlines and cultural shifts:

The Conjuring: Last Rites smashes projections as horror reigns at the box office 🎥

Disney’s Hamilton sings on the big screen 🎶

Netflix dominates with My Life with the Walter Boys and KPop Demon Hunters 📺

Disney+ and Hulu ride the halo of theatrical drops ✨

PVOD momentum continues with Jurassic World: Rebirth & Superman (2025) 🔥

Sabrina Carpenter’s Man’s Best Friend era rewrites the global charts 🎵

Gorillaz soar thanks to a Fortnite collab 🎮

Sophie Turner becomes Lara Croft, Bluey heads to theaters, and brand collabs (100 Thieves x Demon Slayer, Stanley x Caitlin Clark) prove IP is everywhere.

Plus: a deep dive into Disney’s TRON: Ares and Paramount/Skydance’s newly announced Call of Duty film — how demand creation is shaping expectations, and what the consumer product potential really looks like.

👉 Subscribe for weekly insights into movies, streaming, licensing, and the pop culture stories that are shaping the future of entertainment.