Send us a text We celebrate a year of bold outreach: a locally piloted hot air balloon, a fast-growing school beef grant, a statewide sports nutrition push, and farm tours that bring health pros onto ranches. Every move centers one goal—connect producers and consumers with clear stories, real education, and local pride. • Launching a New Mexico Beef hot air balloon with Zia approval • Starting a podcast to bridge ranch and table • Extending the Sports Nutrition Game Plan through NMAA • Pract...
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Send us a text We celebrate a year of bold outreach: a locally piloted hot air balloon, a fast-growing school beef grant, a statewide sports nutrition push, and farm tours that bring health pros onto ranches. Every move centers one goal—connect producers and consumers with clear stories, real education, and local pride. • Launching a New Mexico Beef hot air balloon with Zia approval • Starting a podcast to bridge ranch and table • Extending the Sports Nutrition Game Plan through NMAA • Pract...
Send us a text Journey to the grasslands outside Tucumcari, New Mexico where rancher Justin Knight reveals the authentic story behind your beef. Unlike many in agriculture, Justin didn't inherit a family operation—his passion ignited at age 13 while showing horses, eventually leading him to marry into a ranching family and establish his own cattle operation in Quay County. What does it really take to produce the beef on your plate? Justin shares candid insights about breaking ice at dawn so ...
Behind the Burger
Send us a text We celebrate a year of bold outreach: a locally piloted hot air balloon, a fast-growing school beef grant, a statewide sports nutrition push, and farm tours that bring health pros onto ranches. Every move centers one goal—connect producers and consumers with clear stories, real education, and local pride. • Launching a New Mexico Beef hot air balloon with Zia approval • Starting a podcast to bridge ranch and table • Extending the Sports Nutrition Game Plan through NMAA • Pract...
