Send us a text We celebrate a year of bold outreach: a locally piloted hot air balloon, a fast-growing school beef grant, a statewide sports nutrition push, and farm tours that bring health pros onto ranches. Every move centers one goal—connect producers and consumers with clear stories, real education, and local pride. • Launching a New Mexico Beef hot air balloon with Zia approval • Starting a podcast to bridge ranch and table • Extending the Sports Nutrition Game Plan through NMAA • Pract...
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Send us a text We celebrate a year of bold outreach: a locally piloted hot air balloon, a fast-growing school beef grant, a statewide sports nutrition push, and farm tours that bring health pros onto ranches. Every move centers one goal—connect producers and consumers with clear stories, real education, and local pride. • Launching a New Mexico Beef hot air balloon with Zia approval • Starting a podcast to bridge ranch and table • Extending the Sports Nutrition Game Plan through NMAA • Pract...
From Lobby Floors to Arena Doors: How Denny Gentry Built Cowboy Golf and Shaped Beef Advocacy
Behind the Burger
36 minutes
1 month ago
From Lobby Floors to Arena Doors: How Denny Gentry Built Cowboy Golf and Shaped Beef Advocacy
Send us a text A lobby fight over the beef checkoff. A dusty arena humming with beginners and world champs. And a simple reframing that changed everything: team roping isn’t just a rodeo discipline - it’s “cowboy golf.” We sit down with Denny Gentry to chart how a ranch kid from southern New Mexico helped unite a divided industry, grew local qualifiers into national institutions, and built the infrastructure that turned a ranch skill into a billion‑dollar ecosystem. Denny recounts the hard l...
Behind the Burger
Send us a text We celebrate a year of bold outreach: a locally piloted hot air balloon, a fast-growing school beef grant, a statewide sports nutrition push, and farm tours that bring health pros onto ranches. Every move centers one goal—connect producers and consumers with clear stories, real education, and local pride. • Launching a New Mexico Beef hot air balloon with Zia approval • Starting a podcast to bridge ranch and table • Extending the Sports Nutrition Game Plan through NMAA • Pract...
