Send us a text We celebrate a year of bold outreach: a locally piloted hot air balloon, a fast-growing school beef grant, a statewide sports nutrition push, and farm tours that bring health pros onto ranches. Every move centers one goal—connect producers and consumers with clear stories, real education, and local pride. • Launching a New Mexico Beef hot air balloon with Zia approval • Starting a podcast to bridge ranch and table • Extending the Sports Nutrition Game Plan through NMAA • Pract...
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Send us a text We celebrate a year of bold outreach: a locally piloted hot air balloon, a fast-growing school beef grant, a statewide sports nutrition push, and farm tours that bring health pros onto ranches. Every move centers one goal—connect producers and consumers with clear stories, real education, and local pride. • Launching a New Mexico Beef hot air balloon with Zia approval • Starting a podcast to bridge ranch and table • Extending the Sports Nutrition Game Plan through NMAA • Pract...
From Genetics to Table: The Lavender Brangus Story
Behind the Burger
15 minutes
8 months ago
From Genetics to Table: The Lavender Brangus Story
Send us a text Belinda Lavender of Lavender Brangus shares her family's century-long legacy of cattle ranching in eastern New Mexico and how they're improving beef genetics with each generation. She discusses the rewards and challenges of raising Brangus seed stock cattle while balancing tradition with cutting-edge DNA technology. • Fifth-generation rancher with family roots dating back to the 1900s in New Mexico • Focuses on breeding Brangus cattle with improved genetics for commercial oper...
Behind the Burger
Send us a text We celebrate a year of bold outreach: a locally piloted hot air balloon, a fast-growing school beef grant, a statewide sports nutrition push, and farm tours that bring health pros onto ranches. Every move centers one goal—connect producers and consumers with clear stories, real education, and local pride. • Launching a New Mexico Beef hot air balloon with Zia approval • Starting a podcast to bridge ranch and table • Extending the Sports Nutrition Game Plan through NMAA • Pract...
