In this episode of Behind the Built Environment, BESA Chief Executive David Frise speaks with Amanda Long, Chief Executive of Construction Product Information Ltd (CPI), about the critical role of accurate, transparent construction product data. Amanda discusses the Code for Construction Product Information (CCPI), a post-Grenfell initiative designed to drive cultural and behavioural change in the way manufacturers provide information. Drawing on her background in ethical business and consumer protection, Amanda highlights the importance of leadership, accountability, and continuous improvement—especially in an industry long reliant on checklists over responsibility. The conversation also explores the challenges SMEs face, the impact of legislation, and why product claims must match real-world performance. Amanda makes a passionate case for industry-wide commitment to safer, more reliable buildings, where every product decision contributes to public trust and safety. Find out more at www.cpicode.org.uk