How to Use Instagram Reels to Blow Up Your Book with Erin Lee

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Behind the Book Cover

Anna David

509 episodes

4 days ago

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that feature interviews with famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, entrepreneurs who have used books to build their businesses and more. Come find out what traditional publishers don't want you to know.

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Entrepreneurship

Business,

Careers

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How to Use Instagram Reels to Blow Up Your Book with Erin Lee

Behind the Book Cover

37 minutes

1 year ago

How to Use Instagram Reels to Blow Up Your Book with Erin Lee

You know that kindergarten teacher we all wish we'd had?

That's Erin Lee. But part of what makes us all wish she'd been our teacher is the fact that in addition to being a teacher, she's an award-winning children's book author.

Still, as we discuss quite a bit around here, being an amazing author doesn't always guarantee book sales.

But Erin HAS sold thousands of books. So how has she done it? Well, she started dressing up as her five-year-old students to create engaging Instagram reels. These relatable and humorous videos have since fostered a thriving online community where Erin shares educational content, entertainment and promotes her books.

I was actually interviewing Erin for my other podcast when I realized the information she was sharing was such book publishing GOLD that I had to switch gears and release it on this long-neglected feed.

In this episode, she breaks her IG strategy down piece by piece. So good, so tactical. She actually makes Instagram sound fun AND useful. When have you last heard it described that way?