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Behind the Book Cover
Anna David
509 episodes
4 days ago
You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that feature interviews with famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, entrepreneurs who have used books to build their businesses and more. Come find out what traditional publishers don't want you to know.
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Entrepreneurship
Business,
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All content for Behind the Book Cover is the property of Anna David and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that feature interviews with famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, entrepreneurs who have used books to build their businesses and more. Come find out what traditional publishers don't want you to know.
Show more...
Entrepreneurship
Business,
Careers
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Hannah Sward on Whether or Not It's Worth It to Chase a Book Deal
Behind the Book Cover
34 minutes
3 weeks ago
Hannah Sward on Whether or Not It's Worth It to Chase a Book Deal

Hannah Sward’s publishing journey reads like a masterclass in persistence meets divine intervention.

After years of writing short stories for underground literary journals, she stumbled into a free writer’s group at a library—complete with homeless people sleeping on the sidelines.


That’s where she met Jill Sherry Robinson, an 80-year-old bestselling author who essentially kidnapped her and mentored her until she finished her book.


Through a comedy of errors involving three different agents (one retired three months after signing her), Sward eventually sold her book for a whopping $500 advance.


But here's the kicker: by the time her book Strip came out in 2022, Sward had built such authentic relationships in the recovery community that the book found its audience organically. No Instagram strategy needed—just good old-fashioned showing up. Now she's chronicling her sexual adventures after 50 on Substack, where she’s learned that—guess what?—vulnerability pays off when book deals may not.

Episode Highlights:

  • How Hannah's 14-year friendship with Anna led to confessing literary jealousy at an AA meeting
  • The serendipitous connection with 80-year-old mentor Jill Sherry Robinson at a free library writers group
  • Hannah's unconventional memoir structure: 75 short chapters designed for non-readers
  • The grueling agent search: 100 rejections and three failed agent relationships before going solo
  • Publishing with a small press for a $500 advance while her father was dying in hospice
  • How building authentic community relationships over years created organic publicity opportunities
  • The launch of "Summer of Men" Substack about sex after 50 that had readers paying to find out what happens next
  • Why Hannah refuses to repeat the traditional publishing process for her next book

Key Takeaways:

  • Jealousy among writers is normal and can be processed healthily through honest conversation
  • Mentorship can appear unexpectedly - stay open to guidance from unlikely sources
  • Persistence pays off: Hannah's father modeled being "the king of rejection" as a badge of honor
  • Community building matters more than platform building for authentic book promotion
  • The publishing process can be an "integrated experience" when you work through disappointments internally
  • Small press publishing with low advances can still lead to meaningful success and readership
  • Leading with credentials (blurbs from Nobel Prize winners) gets manuscripts read, not just good writing
  • Writing partnerships and accountability groups sustain creative work over years
  • Success doesn't fill the internal "hole" - there will always be compare and despair moments
  • Sometimes the journey to publication teaches more than the publication itself
Behind the Book Cover
You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that feature interviews with famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, entrepreneurs who have used books to build their businesses and more. Come find out what traditional publishers don't want you to know.