Join us in this episode of Behind the Barcode as we sit down with Forbes Fisher, a seasoned CPG founder, product formulator, and industry operator. Forbes shares his dynamic journey from driving trucks to shaping the landscape of consumer packaged goods across various sectors.

In this episode, Forbes recounts how he pivoted from real estate to launching a national ice cream brand during the 2008 financial crisis. He delves into his experiences with Canopy Foods, where he was instrumental in private label manufacturing for giants like Trader Joe's and Whole Foods, and even becoming the domestic supplier for Rao’s pasta sauce. Forbes's extensive background also includes working with beverage companies, and helping launch brands on a direct-to-consumer platform before transitioning them to wholesale.

Forbes's story is a masterclass in versatility and adaptation within the CPG industry. Whether it's formulating food or plant-based protein meals, or advising up-and-coming hot sauce brands, his insights are invaluable for anyone interested in the behind-the-scenes of product development and market strategies.

Tune in to discover how Forbes's expertise and innovative approaches have made a significant impact on the CPG sector, get inspired by his journey of continuous evolution and success in a competitive market.