From Gym Snacks to Global Shelves: The Story Behind Papa Steve's Protein Bars

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Behind The Barcode

21 episodes

3 days ago

Join "Behind the Barcode," where we peel back the label on consumer packaged goods, distribution, and the business behind everyday products. From the stories hidden behind UPC codes to the intricate details of the food industry, this podcast dives deep into the world of business and product development. With a mix of expert interviews and insider knowledge, Sydney and Anna bring a fresh, friendly perspective to the table. So grab your favorite snack and get ready to go Behind the Barcode.

Entrepreneurship

Business

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Entrepreneurship

Business

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From Gym Snacks to Global Shelves: The Story Behind Papa Steve's Protein Bars

Behind The Barcode

1 hour 1 minute 8 seconds

9 months ago

From Gym Snacks to Global Shelves: The Story Behind Papa Steve's Protein Bars

Join us in this episode of Behind the Barcode as we chat with Steve, the founder and CEO of Papa Steve's.

Discover how Steve’s passion for health and fitness led him from stocking his protein bars at Whole Foods himself to growing an international brand with a devoted following. Learn about the unique challenges of scaling a CPG business, navigating the modern retail landscape, and fostering customer loyalty in a rapidly changing market.

Dive into the inspiring story of how a small vision turned into a protein bar powerhouse.

Shop Papa Steve Bars: https://papasteves.com/

Follow Papa Steves on Instagram: https://www.instagram.com/papasteves/