Join us on this episode of Behind the Barcode as we dive into an enthralling story of entrepreneurship and passion with Erika, the founder of Kefirlab. Discover how a rich family history of biohacking and wellness, combined with personal health challenges, inspired Erika to revolutionize the traditional kefir market.

In this conversation, Erika shares her journey from experimenting with homemade health foods in her youth to transforming these experiments into a thriving business.

This episode is packed with insights for anyone interested in starting their own CPG product, as Erika opens up about the trials, learnings, and ultimate successes of launching a business that's both a personal passion and a benefit to consumers. Discover the power of listening to customer feedback in shaping a product's journey and how Erika and her team have used this to market the health benefits of their kefir effectively.