Toronto Arrows: The ‘startup mentality’ of growing rugby in Canada

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Behind The Badge - A sports sponsorship podcast

SBC Media

11 episodes

7 months ago

Hosted by SBC Sponsorship Director George Harborne and a rotating cast of SBC Editorial experts, Behind The Badge is the sports sponsorship podcast, interviewing sports teams about the commercial side of the industry. Providing a perspective on sports that is rarely seen, we challenge global leaders to place a closer analysis on sponsorship, fan engagement and how some of the biggest names in the industry look to evolve from a commercial perspective.

All content for Behind The Badge - A sports sponsorship podcast is the property of SBC Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Marketing

Toronto Arrows: The ‘startup mentality’ of growing rugby in Canada

Behind The Badge - A sports sponsorship podcast

28 minutes

1 year ago

Toronto Arrows: The ‘startup mentality’ of growing rugby in Canada

In this second episode of the Behind The Badge podcast, the team take a trip to the Maple Leaf country of Canada to take a deeper look into the growth of rugby in the country and North America as a whole.

Joining SBC Sponsorship Director George Harborne and Insider Sport Business Journalist Callum Williams, is Alex Borthwick, Director of Digital Strategy of the Toronto Arrows.

Borthwick entered new territory with North American rugby, as he addressed the challenges of being in charge of helping to grow a relatively niche sport in a country dominated by the likes of ice hockey and basketball.

It was this ‘startup mentality’ that led to the Arrows organising a deal with betting operator Coolbet, but not without its hardships Borthwick revealed. The discussion also took an in-depth look at the opportunities and challenges of rugby participation in Canada from a grassroots level to help the future of the sport.

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