The New Saints FC - The ‘unique rise’ of Wales’ famous football club

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Behind The Badge - A sports sponsorship podcast

SBC Media

11 episodes

7 months ago

Hosted by SBC Sponsorship Director George Harborne and a rotating cast of SBC Editorial experts, Behind The Badge is the sports sponsorship podcast, interviewing sports teams about the commercial side of the industry. Providing a perspective on sports that is rarely seen, we challenge global leaders to place a closer analysis on sponsorship, fan engagement and how some of the biggest names in the industry look to evolve from a commercial perspective.

All content for Behind The Badge - A sports sponsorship podcast is the property of SBC Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Sports

Business,

Marketing

The New Saints FC - The ‘unique rise’ of Wales’ famous football club

Behind The Badge - A sports sponsorship podcast

33 minutes

1 year ago

The New Saints FC - The ‘unique rise’ of Wales’ famous football club

In the latest episode of Behind The Badge, Mike Harris, Chairman of Welsh football club The New Saints FC, dropped by to talk to George Harborne and Joe Streeter about the club’s success since becoming Chairman of the club in 2003

Harris began his involvement in football ownership and came up with the unique branding idea of naming a football club after his business, Total Network Solutions FC. Despite the club name being changed once again in 2006 to the The New Saints FC after selling the club to BT, Harris remained as Chairman and guided the club to becoming the most successful Welsh team in history.

With national success came a daring venture into European football, with Harris being at the forefront for further Welsh football participation into UEFA competitions. This has led to some famous matches for the club, such as hosting Liverpool FC in a 2005 UEFA Champions League Qualifying match in which despite losing, raised the club’s profile further.

This is in no small part down to how Harris and TNS, along with Welsh football clubs, have grew the league commercially over the years and Harris gave insight into how it became where it is today, and what aspects it can improve on to grow further.

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