Welcome back to Behind Startup Lines, where we delve into the heart of startup success through the eyes of founders, operators, and investors.
In today's episode, I'm delighted to welcome an old colleague and dear friend, Robin Bayley, aka the Keynote Doctor. Far from just being a masterful storyteller, Robin is an experienced coach who aids business leaders in transforming their communication with the compelling power of storytelling.
We're all naturally drawn to stories - they're our fundamental means of connecting and persuading, especially when it comes to marketing a product or securing investment. Yet, it's all too simple to default to the comfort zone of features and benefits, overlooking the potential of a narrative that truly resonates. In our discussion, Robin and I dissect the vital stories every business must harness, the craft of making an unforgettable first impression, and the magic of captivating an audience.
Our conversation covers a range of topics, including the authenticity in presenting your genuine self within your story, adopting a 'servant leader' approach in your narrative delivery, and maintaining a dynamic energy to commence and conclude your story with conviction.
In the world of pitches, storytelling is key, whether you're addressing customers, investors, or prospective team members. Robin's insights are nothing short of invaluable, and I can vouch for the transformative effect his methods have had on enhancing our communication. Let's dive in and soak up the wisdom he has to share.
02:27 - From building society advertising manager to a TV executive and becoming a storytelling coach.
05:15 - The connection between personal stories, organisational goals, and audience engagement. Exploring the connection between storytelling, leadership and controlling the narrative.
13:40 - Bringing your authentic self to the story and preparing people for TED talks.
16:00 - Adopting a servant leadership mindset and being willing to change your approach if the story is not resonating.
18:49 - The danger of telling the punchline without revealing the joke first and why connecting with the audience on their terms is important.
22:14 - The impact micro-stories can have to make you stand out and make a strong first impression.
27:39 - Developing the confidence to react to your audience and change the narrative on the fly.
33:19 - Building trust and the different types of stories that a start-up founder can use and a helpful framework for storytelling.
47:02 - From takeoff to landing, the aircraft metaphor keeps your opening and closing short and snappy.
52:00 - Recording your story and the value of feedback to help shape the narrative of your story.
55:41 - The Mango Orchard and Robin's amazing family story.
59:27 - How to get in touch with Robin Bayley, the Keynote Doctor.
For more information:
LinkedIn: https://www.linkedin.com/in/philipguest/
Website: https://www.revcelerate.com/
Twitter: https://twitter.com/PhilGuesty