
Welcome to Behind Startup Lines, where today's episode features a genuinely refreshing and honest conversation with the brilliant Nathalie Nahai. Renowned for her expertise in web psychology, Nathalie brings a unique lens to marketing and consumer behaviour, offering strategies that are not just enlightening but also deeply honest – a perfect start to our year.
In this episode, we explore key topics such as establishing a clear purpose for your startup, building resilience, and attracting the right team. Nathalie's pragmatic advice on overcoming self-doubt and her deep understanding of the psychology behind winning customers offer the precise guidance startup founders need as they steer their ventures towards new territories.
Prepare to be enlightened by Nathalie's unique perspectives and strategies, which will undoubtedly supercharge your entrepreneurial endeavours.
(03:40) The Monkey vs. the Octopus.
(06:20) Building resilience and adaptability and doing it with other people.
(11:20) Intrinsic and extrinsic motivations for others joining you on your entrepreneurial journey.
(14:10) Creating a tolerant environment and embracing the quality of the maverick.
(19:05) The unashamed culture is where all questions, however essential, are welcomed and can lead to valuable insights.
(21:45) How to retain early talent as you scale by ensuring your team feels valued and heard.
(26:25) Personal coaches and mentors who provoke you to live your full potential.
(29:55) The power of personal referrals, recommendations, and generosity to build lasting credibility.
(33:44) People don't remember what you said, but they do remember how you made them feel and the law of reciprocity.
(37:55) The intentionality of doing things is that you are setting a course and adjusting as you go.
(43:41) It's all a state of mind.
(46:34) Simple advice on the importance of switching off and creating pockets of joy.
(49:50) Wrestling with self-doubt and tactics for quietening that little critical voice to navigate stormy places.
(57:45) About Nathalie's books' Webs of Influence' and 'Business Unusual'.
(1:01:39) Introducing the Values Map and Nathalie's next project, Flourishing Future Salons.
(1:05: 10) Behind Startup Lines quick-fire questions.
For more information:
LinkedIn: https://www.linkedin.com/in/philipguest/
Website: https://www.revcelerate.com/
Twitter: https://twitter.com/PhilGuesty