From Legal Expertise to Tech Innovation: Kaisa Kromhof's No-Code Document Automation Story

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Behind Startup Lines

Phil Guest

26 episodes

6 days ago

Welcome to Life Behind Startup Lines. In this podcast, we talk to entrepreneurs about building sales in early-stage businesses. Building and running a business is a daily battle. You operate behind enemy lines disrupting incumbents with improved products and services. You live with the reality that plans rarely survive first contact with the market. So join me as we explore the experiences of successful startup founders.

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Entrepreneurship

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From Legal Expertise to Tech Innovation: Kaisa Kromhof's No-Code Document Automation Story

Behind Startup Lines

1 hour 5 minutes 21 seconds

2 years ago

From Legal Expertise to Tech Innovation: Kaisa Kromhof's No-Code Document Automation Story

Welcome back. In today's episode, we have a special guest, Kaisa Kromhof, the founder of Ment, a revolutionary no-code document automation technology.

Join us as we delve into Kaisa's journey, from her background as a corporate lawyer to her realisation that there must be a smarter way to work.

We'll explore how she turned her vision into a reality by creating her own document automation software and eventually selling her company to Mfiles. Kaisa shares valuable insights on building traction, securing funding, and navigating the challenges of entrepreneurship.

Stay tuned and be inspired by Kaisa's incredible journey from legal woes to no-code wins. Let's dive in!

(03:11) Origin story and the problem Ment sought to solve for legal teams

(08:16) Dealing with the challenge that your product already exists

(14:14) Timing and connecting the dots for the problem you want to solve and building your MVP.

(18:40) Discovering the missing ingredient that customers value most.

(23:10) Winning those first customers and strategies to consider to build credibility in your customers' minds.

(27:56) Customer tolerance towards the MVP and how to ensure they stay the course with you.

(32:50) Transitioning from founder-led sales to building your sales team while working with advisors.

(37:36) The importance of documenting the sales process early on with practical examples and the biggest learning about sales.

(45:10) How sales change when you have the backing of an established business. What is the same, and what is better.

(47:20) Knowing when you have Product Market Fit (PMF)

(50:50) Closing a funding round in two weeks when you hit PMF.

(54:10) How the acquisition came about through collaboration even though Kaisa was not contemplating a sale.

(57:50) Key lessons and the mindset for building the next business.

(1:01:32) Behind Startups Lines quick fire question - how to bounce back from a setback.

(1:03:11) How to get in touch with Kaisa.

For more information:

LinkedIn: https://www.linkedin.com/in/philipguest/

Website: https://www.revcelerate.com/

Twitter: https://twitter.com/PhilGuesty