From Europe to the US: Dr. Jessica Pely's Journey of Building Loyee.ai.

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Behind Startup Lines

Phil Guest

26 episodes

6 days ago

Welcome to Life Behind Startup Lines. In this podcast, we talk to entrepreneurs about building sales in early-stage businesses. Building and running a business is a daily battle. You operate behind enemy lines disrupting incumbents with improved products and services. You live with the reality that plans rarely survive first contact with the market. So join me as we explore the experiences of successful startup founders.

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Entrepreneurship

Business

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From Europe to the US: Dr. Jessica Pely's Journey of Building Loyee.ai.

Behind Startup Lines

59 minutes 41 seconds

2 years ago

From Europe to the US: Dr. Jessica Pely's Journey of Building Loyee.ai.

Dive back into the tenacious world of startups with a fresh episode of Behind Startup Lines. This episode kicks off our exciting second series, broadening the spectrum of innovative startup narratives.

Join us as we explore Dr. Jessica Pely’s transition from a scholar in finance and behavioural economics to becoming the CEO and co-founder of Loyee, a platform transforming the sales lead qualification process.

Jessica shares the essence of understanding your customer’s customer, honing focus, and strategies for clinching those initial crucial sales.

Plus, stay tuned till the end for insights on a new Go-to-Market (GTM) assessment tool that could be a game-changer for startup founders grappling with market entry strategies.

A conversation rich in experience and insights, this is a ride worth buckling up for!

(02:59) Introduction to Jessica’s background and her company Loyee.

(06:30) Lessons from her first two startups applied to building the current business.

(09:40) How having a background in computer engineering helped and the value of working with a deviated technical lead.

(14:08) Moving the business from Germany to the United States and winning the right customers in a new market.

(17:40) The value of recruiting design partners as a way to build traction and win early customers.

(19:45) The importance of having clearly defined personas and the level of detail in determining them.

(21:28) The importance of understanding your customer's customer.

(25:00) Sales, from a Numbers game to a Fit game, and the importance of focus and trade-offs.

(31:18) Key lessons in scaling a business during a tumultuous year.

(34:48) How the buyer cohort has shifted and the challenges of aligning a larger buyer cohort to secure a sale.

(40:40) Working within a stage-appropriate sales framework that can adapt.

(45:00) My advice on how to align customer stakeholders.

(49:54) The current investor environment and raising through Safe Notes.

(56:08) How to get in touch with Jessica and Loyee and final advice for founders who are building their business and the need to follow your instincts.

Lastly, details about my new GTM assessment that can be accessed at https://www.gtm.revcelerate.com. Take this short quiz to benchmark your current GT< strategy and advice on what you can do to take it to the next level.

For more information:

LinkedIn: https://www.linkedin.com/in/philipguest/

Website: https://www.revcelerate.com/

Twitter: https://twitter.com/PhilGuesty