Welcome to "Behind Branding," the podcast where we explore the world of branding and design. In this episode, our host Abhishek delves into the challenges and strategies involved in branding and designing for global markets. Drawing upon examples from iconic brands like Coca Cola and Nike, we explore the various cultural and linguistic nuances that brands must consider when expanding into new markets. From adapting visual design elements to local sensibilities, to crafting messaging that resonates with diverse audiences, our expert guests offer insights into how brands can successfully navigate the complexities of global branding. So join us for a fascinating discussion on "Branding and Design for Global Markets: Challenges and Strategies."