This Podcast introduces the discipline of shopper psychology, a field focused on understanding and influencing consumer behaviour in retail environments. It is designed to equip individuals and businesses with skills to increase sales and profitability by aligning products with shopper motivations. Key concepts include differentiating shoppers from consumers, applying psychological principles across various shopper missions and behaviours, and utilising the "See, Appeal, Engage, Buy" model to optimise in-store interventions. The course also examines how to leverage multi-sensory communication, category-level psychology, and brand-level psychology to enhance product visibility, attractiveness, and conversion, offering practical "hacks" for aspects like pricing and promotions.