This Podcast introduces a professional training course on shopper psychology, highlighting its benefits for business growth and career advancement in a rapidly expanding sector. The content explores various psychological principles that influence shopper behaviour, such as attention spans, different types of memory, and the impact of choice overload. It also details strategies for increasing product visibility and standout in retail environments, drawing on concepts like evolution, biomimicry, and the power of emotional connection to capture shopper attention effectively. Finally, the module emphasises a "test and learn" approach for optimising these strategies, providing frameworks for measuring their impact beyond just sales data.