Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
91 episodes
5 days ago
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.
All content for Behavioral Science For Brands: Leveraging behavioral science in brand marketing. is the property of Consumer Behavior Lab and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.
Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
51 minutes
5 days ago
Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.
