Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
89 episodes
5 days ago
In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.
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In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
2 hours 26 minutes
4 months ago
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
In this episode we sit down with Rory Sutherland, author of Alchemy. As one of advertising’s most original thinkers, he makes the case for embracing irrationality in marketing, argues why logic is overrated and explains how small shifts can lead to big behavioral effects.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.
