Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
85 episodes
2 days ago
This week we’re joined by Adam Alter to explore the behavioral forces that drive decision-making. From the psychology of getting unstuck to the power of fluency, labeling, and context, Adam shares practical insights for marketers looking to change minds - and behavior.
All content for Behavioral Science For Brands: Leveraging behavioral science in brand marketing. is the property of Consumer Behavior Lab and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This week we’re joined by Adam Alter to explore the behavioral forces that drive decision-making. From the psychology of getting unstuck to the power of fluency, labeling, and context, Adam shares practical insights for marketers looking to change minds - and behavior.
Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1 hour
1 week ago
Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
In this episode, Orlando Wood shares why today’s ads often fail to capture attention—and what brands can do about it. From the power of characters and music to the science of right-brain appeal, he reveals how to make advertising more effective, memorable, and emotionally engaging.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
This week we’re joined by Adam Alter to explore the behavioral forces that drive decision-making. From the psychology of getting unstuck to the power of fluency, labeling, and context, Adam shares practical insights for marketers looking to change minds - and behavior.
