Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
78 episodes
5 days ago
In this episode we speak with Uri Gneezy, behavioural economist and professor at the Rady School of Management at UC San Diego. Uri is the author of Mixed Signals and The Why Axis. In the episode, he explores how poorly designed incentives can backfire, why intentions don’t often match outcomes and how to overcome the common pitfalls in our thinking.
All content for Behavioral Science For Brands: Leveraging behavioral science in brand marketing. is the property of Consumer Behavior Lab and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode we speak with Uri Gneezy, behavioural economist and professor at the Rady School of Management at UC San Diego. Uri is the author of Mixed Signals and The Why Axis. In the episode, he explores how poorly designed incentives can backfire, why intentions don’t often match outcomes and how to overcome the common pitfalls in our thinking.
Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
49 minutes
2 weeks ago
Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior
In this episode we speak with David Robson, science journalist and author of The Expectation Effect. David explores how beliefs, attitudes and expectations shape our health, performance and daily experiences. He explains the fascinating science behind placebo effects, the power of mindset in influencing outcomes and the implications for behavior change messaging.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode we speak with Uri Gneezy, behavioural economist and professor at the Rady School of Management at UC San Diego. Uri is the author of Mixed Signals and The Why Axis. In the episode, he explores how poorly designed incentives can backfire, why intentions don’t often match outcomes and how to overcome the common pitfalls in our thinking.
