Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
89 episodes
6 days ago
In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.
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In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.
How Klarna uses present bias and temporal reframing to make shopping feel irresistible
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
31 minutes
2 months ago
How Klarna uses present bias and temporal reframing to make shopping feel irresistible
This episode unpacks the behavioral science behind Klarna’s success. Learn how the brand uses present bias and temporal reframing to reduce friction at checkout, increase willingness to pay, and reshape how consumers perceive cost—without relying on discounts.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.
