Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
4 episodes
6 months ago
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
22 minutes
1 year ago
Episode 29: Valentine's Day
In this episode, we explore the intricate world of Valentine's Day, online dating, and the hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
