When markets get scary, most people yell: DO SOMETHING!

And most advisors respond with stats, charts, and long-term return arguments.

But that’s not what people actually need.

At least, not first.

This is a behind-the-scenes look at one of my favorite essays in my new book, Your Money: Reimagining Wealth in 101 Simple Sketches.

It’s called “Scary Markets Hugs.” Because before we talk about data and discipline, we need to talk about being human.

🎁 Want a preview of the book?
Email hello@behaviorgap.com with the subject line "Friend of Carl" and we’ll send you seven of my favorite sketches and essays in the book.

📚 Pre-order now:
My recommendation? One copy from Amazon and one from your favorite local bookstore!
• Amazon: https://www.amazon.com/Your-Money-Reimagining-Wealth-Sketches/dp/1804091715
• Local bookstores: https://bookshop.org/p/books/your-money-reimagining-wealth-in-97-simple-sketches-carl-richards/22111257?ean=9781804091715
• Bulk orders (25+ copies): Use code YourMoney5 at checkout for an additional 5% off the already discounted bulk order pricing: https://bulkbooks.com/products/your-money-reimagining-wealth-in-simple-sketches