Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life.
Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed!
We'll guide you through the process of figuring out what you want, experimenting with how to get it, and embracing failure as a stepping stone to success. You’ll learn how to apply those lessons, tweak your approach, and keep evolving - all while keeping it fun, and scientifically backed. It might get a little messy - but not crayon-on-your-sweater messy!
From our own experiences and expertise - failures included - we’ll make sure you never feel alone on this creative journey.
So let us hold your hand as you empower yourself with design thinking, getting closer to your goals without the frustration.
Once you’ve finished listening, we have two small requests:
Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life.
Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed!
We'll guide you through the process of figuring out what you want, experimenting with how to get it, and embracing failure as a stepping stone to success. You’ll learn how to apply those lessons, tweak your approach, and keep evolving - all while keeping it fun, and scientifically backed. It might get a little messy - but not crayon-on-your-sweater messy!
From our own experiences and expertise - failures included - we’ll make sure you never feel alone on this creative journey.
So let us hold your hand as you empower yourself with design thinking, getting closer to your goals without the frustration.
Once you’ve finished listening, we have two small requests:
In this episode Lucy and Tracy explore the multifaceted nature of innovation, emphasising the importance of iterative processes, understanding customer needs, and the role of design thinking in creating impactful solutions.
They discuss concepts like painstorming and jobs to be done, highlighting how small changes can lead to significant value. The conversation also touches on the importance of inclusivity and delight in design, as well as the necessity of implementation for successful innovation.
Chapters:
00:00 The Essence of Innovation
03:12 Understanding Innovation vs. Invention
06:05 The Concept of Painstorming
08:59 Jobs to Be Done: Adding Value
11:54 Iterative Innovation and Customer Focus
15:05 Design Thinking for Community and Sustainability
18:01 Questioning Assumptions in Innovation
21:31 Delight and Inclusivity in Design
24:22 Implementation: The Key to Successful Innovation
27:32 Learning from Past Innovations
30:21 The Future of Innovation.Key takeaways:
